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The Bonfire
Collective

OBJECTIVES

To develop the brand concept for a boutique landscape hotel The Bonfire Collective that offers bespoke "nature-on-demand" cabins in a rural wilderness setting, stress-test the viability of the concept  as a profitable business through extensive feasibility study and market analysis; and to bring the brand to life by developing a consistent visual language and a captivating, simple - yet sophisticated - identity.

INDUSTRY

Hospitality

CATEGORY

Concept Planning, Brand Strategy, Market Analysis, Feasibility Study, Positioning Strategy

Concept Development

Brand Development

Market Analysis

Feasibility Study

Positioning Strategy

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